au premier coiffure spa

5487 Avenue Monkland
Montréal, QC H4A 1C6

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The success of Au Premier is built on the combined efforts of all of our team members.
They are Au Premier.


Teaching is my passion. The secret is to first stimulate curiosity, and then satisfy it.



Au Premier is a large, expanding, and diversely talented team of about 70 people. Mutual respect and having fun working together are our priorities. Come see for yourself what a great mix of cultures, ages, and levels of experience we have going on. We all share a passionate commitment to diversity, creativity, and respect.

A major player on Montréal’s beauty scene for nearly 30 years.

Savoir-faire that mixes professionalism, style, and conviviality. And a team of experts that is always on top of new trends and techniques.


Dorys Bélanger and Silvana Melfi

1982 • First snip of the scissors. Owner Dorys Bélanger launches the business. Ten young professionals, a thousand square feet.

2000 • New home in the current space at Monkland and Girouard. Square footage is tripled, beauty and massage services are added.

2002 • After 15 years as a collaborator, Silvana Melfi becomes an associate. She creates an internal training program that helps team members maintain ongoing professional development.

2004 • Au Premier takes over the 2nd floor of the building and builds a high-end spa. An immediate success.

2006 • The Academy is created to encourage continuous professional refinement among team members, and to maintain the high standards that have become the company’s hallmark.

2008 • Au Premier renovates and re-designs its two floors.

2009 • Installation of a medical-grade sterilization centre for hand and foot care. The company starts offering laser treaments and keratine hair straightening.

2010 • Au premier continues its evolution, and maintains its reputation as one of the finest salons in the greater Montréal region.

2013 • Now a team of 75, a complete range of services, and 7,500 square feet.

Our Academy

Every season in our Academy is a new opportunity for young artist to develop their skills with personalized training in styling, inspired by major salons like Vidal Sassoon. The program lasts several months, allowing students to evolve technically and creatively. The Academy is managed by Silvana Melfi, stylist and associate.


We believe continuing education is essential.

It feeds our creativity and stimulates individual development. A variety of training programs relating to team roles are available. Designed to encourage talent development, team members have the opportunity to take external courses. We offer a 70/30 program, in which 70% of traning fees are paid by Au Premier.

At Au Premier we take the responsability of bringing out the best in people.

• We maintain high technical and customer service standards, and only recruit individuals who are commited to maintaining our company values.
• Our team strives for excellence, with the goal of providing exemplary service and a flawless experience.
• Each client visit is an opportunity to earn the privilege of another visit.

The environment we cultivate at Au Premier could be described as: Every team member is responsible for affirming these attiributes in their day-to-day approach to work.

We offer group insurance for permanent employees that includes:

• Medical inssurance
• Hospitalisation
• Life insurance
• Disability insurance
• Paramedical care and more...


Employment Opportunities:

Esthetician • Colorist • Makeup Artist • Massage Therapist • Receptionist • Stylist • Assistant Stylist


Qualities and responsabilities:

Aptitude for client service • Passion for your trade • Open-minded and creative • Positive attitude, smiling, welcoming • Analytical mind • Capable of taking initiative • Flexible • Provide customized service according to client needs and according to the Au Premier standards and protocols • Manage clients • Respect Au Premier quality guidelines • Participate in internal and external training programs

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