{"id":38194,"date":"2024-11-11T21:52:07","date_gmt":"2024-11-11T21:52:07","guid":{"rendered":"https:\/\/aupremier.com\/?page_id=38194"},"modified":"2025-03-29T02:48:43","modified_gmt":"2025-03-29T02:48:43","slug":"about","status":"publish","type":"page","link":"https:\/\/aupremier.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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At the forefront of hair salons
for over 40 years<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A hair salon where every detail matters, from the warm welcome to the quality of the products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Au Premier, we are committed to offering our clients <\/span>a warm and professional experience<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our expertise blends with your personality to <\/span>create a unique style that sets you apart<\/b>, all in a friendly environment <\/span>where human connection is at the heart of our priorities<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Au Premier, <\/span>your experience is precious<\/b>. We’ve built our services around <\/span>core values<\/b> that foster an <\/span>authentic and enriching relationship with every client<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Respect<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We respect your tastes, your individuality, and your time. Your vision is at the center of our concerns, and we are committed to listening carefully to understand your needs and aspirations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pride<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We take great pride in our work and strive to offer you impeccable service and results that exceed your expectations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Transparency<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We believe in open and honest communication. We clearly explain each step of the process, the products we use, and the rates charged, with no surprises.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Integrity<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We act with integrity and ethics in all our interactions. Your interests are our priority, and we will always advise you with honesty and professionalism.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Equity<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We treat all our clients with fairness and respect, ensuring that everyone receives personalized, high-quality service.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our History<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1982<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Au Premier adventure begins in 1982<\/b>, fueled by <\/span>Dorys B\u00e9langer<\/b>‘s passion for hairdressing. <\/span>He opens the salon at the corner of Monkland and Oxford with a team of ten young professionals<\/b>, laying the first stones of a remarkable journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2000<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Over the years, Au Premier grows and flourishes. <\/span>The salon moves to the corner of Monkland and Girouard Avenues<\/b>, offering a larger and more welcoming space with <\/span>new services such as aesthetics and massage therapy<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2002<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Longtime collaborator <\/span>Silvana Melfi <\/b>joins the adventure as a partner and <\/span>implements a continuing education program for the team<\/b>, demonstrating the importance placed on talent development.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2004<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Driven by the desire to offer an even more comprehensive experience, <\/span>Au Premier expands its spa <\/b>by adding a second floor and <\/span>creates its own Academy<\/b>, a place dedicated to the learning and development of hairdressers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2014<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Innovation is at the heart of the salon’s DNA, which continues to evolve by <\/span>offering new services and adopting the latest technologies<\/b>. The ground floor undergoes a major renovation. The <\/span>development of a medical-grade sterilization center and the introduction of laser aesthetic treatments <\/b>demonstrate this commitment to innovation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2018<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Au Premier celebrates its 35th anniversary!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2021<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To meet the growing demand for high-quality beauty products, <\/span>Au Premier sets up a pop-up shop <\/b>featuring an exclusive selection of renowned brands. The <\/span>introduction of new product lines such as Davines and Kevin Murphy<\/b>, known for their commitment to sustainability and innovation, allows the salon to offer its customers <\/span>even more diverse and environmentally friendly options<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2022<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new era begins for Au Premier with the arrival of <\/span>Pietro D’Aquila as owner<\/b>. With his experience and vision, he intends to continue the salon’s tradition of excellence while adding his personal touch. <\/span>Silvana Melfi<\/b>, an iconic figure at Au Premier, remains a partner and continues to play a key role in the company’s success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pr\u00e9sent<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Today, with <\/span>75 professionals, a full range of services, and an area of 7,500 square feet<\/b>, Au Premier is proud of its journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What began as a dream has become a benchmark for hairdressing and wellness in Montreal<\/b>, a story written with passion, commitment, and a constant pursuit of excellence.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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